New insurance policy storefront
In the SOGAZ mobile application, purchasing new insurance products and managing active ones were separated into different sections.
The "Policies" section was mainly used as a storage place for already purchased policies, while the "Buy" section served as a separate entry point for purchasing new products.
I restructured this model and made the "Policies" section a single place where the user can:
view and manage active policies,
renew and add existing ones,
open new insurance products,
start the purchasing process directly from the same section.
My role
Lead Mobile Product Designer
Area of responsibility: UX logic, section structure, OSAGO scenario, UI, design review, implementation quality control
Problem
The old structure separated related user tasks:
Policies — storing and viewing already purchased products;
Buy — purchasing new products;
some of the scenarios lived in an outdated WebView;
the user did not always understand where to look for the right action: view, renew, or purchase.
Because of this, buying and managing policies felt like different parts of the application.
Solution
Make the “Policies” section a single place for all insurance-related tasks.
I restructured the experience around three sequential nodes: showcase → product → purchase/management.
Showcase "Policies"
The screen is divided into "My" and "Connectable" sections, with categories added at the top. Each category received a video cover: the user instantly understands the context, and the interface becomes more friendly and emotional — there is a desire to "scroll and choose".
Updated UI
Category video covers: strengthen emotional engagement and speed up navigation, especially
when there are many categories.A more "showcase-like" composition: a large visual layer on top and a calm content part at the bottom — the emotion is there, but terms and prices are easy to read.
A unified language for cards: short descriptions + regular price + clear CTA, so that the subscription is perceived as a simple service, not as a complex insurance document.
Новый флоу оформления полиса
Ипотечное страхование стало одним из примеров того, как мы
переработали старые сценарии после запуска новой витрины полисов.
Раньше оформление открывалось в WebView мобильной версии сайта
и строилось как длинный линейный процесс.
Пользователь последовательно проходил экраны с выбором банка,
даже если часть данных уже была известна, их всё равно приходилось проверять и заполнять шаг за шагом.
Что изменилось?
Каждый блок можно открыть отдельно, изменить нужные поля
и вернуться обратно на общую страницу.Пользователь больше не идёт по сценарию вслепую и не вынужден
проходить все шаги по порядку.Большая часть информации автоматически подтягивается из профиля, предыдущих договоров и уже известных данных клиента.
Сценарий начинается не с пустой формы, а с предварительно
заполненного состояния.Пользователю остаётся проверить данные, дополнить недостающее
и исправить ошибки в конкретных блоках.После успешной оплаты новый полис появляется в разделе «Моё»
внутри обновлённой витрины полисов.
Results
The metrics below have been modified/aggregated due to NDA and reflect the order
of effect based on post-release analysis and observations.
We have combined the storage, renewal, and issuance of policies
into a single section.
For the product, this became the basis for developing native issuance scenarios in the mobile app and further scaling to other insurance products.
+22–24% to transitions from the "Policies" showcase to the start of the application process
+20–21% to the conversion from “start of application → successful connection”
−10–13% of early exits from the "Policies" screen without action
+30–38% to interactions on the management screen
